You’re great at what you do — let us handle the rest.

Many people face the challenge of getting a bad deal when buying a used car. This often happens because they lack knowledge — or sometimes any knowledge at all — about cars. Volkswagen offers a secure and reliable solution for purchasing a used car, complete with guarantees. The idea is simple: people are experts in their own fields, so they shouldn’t need to become car experts just to get a fair deal on a quality pre-owned vehicle.

The Cast.

For the films, we cast real experts in their respective fields: a football trainer, a math teacher, a midwife, and a baker. The film showcases each of them in their element, contrasted with the dealership, where they meet a Volkswagen expert. The message is clear: you’re great at what you do – you shouldn’t have to be a used car expert too. This concept was seamlessly extended into print and social media.