Beauty in every sense.

To promote the new Volkswagen Arteon and its Avantgardian design we wanted to do something special that would appeal to the Design & Art loving target group. So we hired the blind photographer Pete Eckert. Who better can explain the new design to the world than him? „You don’t need eyes to see beauty“. 

The blind photographer Pete Eckert
works with slow speed photography
and dim light to capture his images.

Over the course of six days we documented the artist and his process of making the images. The results of the photo shoot were absolut stunning images of the Volkswagen Arteon and a never seen before multimedia campaign that excited the audience. 

„Some of the coolest car
photos you’ll ever see“

Besides Posters, Billboards and print ads – that we kept minimalistic to focus on the art work – we also had an 8 page in-dept story about the project and the unusual photographer published as an editorial in the renowned car magazine „RAMP“.

The online documentary about the blind photographer was viewed 11 million times on Facebook. It was adapted in multiple formats and distributed in over 20 countries. We had over 12 million media impressions. The online showroom had over 260.000 showroom visits and 75.000 successfully configured Arteons. Conversion rate increase from 11% to 15%.