No more annoying winter mornings.

Scraping ice off your car on a cold winter morning? It’s the worst. Coming from a small Arctic island in northern Norway, I know this all too well. Volkswagen, however, introduced a game-changing innovation to make winter mornings more bearable: the Car-Net Window Defroster, an app that lets drivers clear ice from their car windows using just their phones. With winter approaching, Volkswagen tasked us with promoting this smart solution to potential customers. Our answer was the PhoneScraper — the world’s first phone case that doubles as an ice scraper. This limited-edition mailing came with the playful message: “Now you can defrost your car using your phone. But you might prefer to use our app.” It’s a lighthearted way to showcase how Volkswagen’s technology can make winter mornings so much easier.

The Phone Scraper was designed with great ambition, featuring a sleek corporate blue color and packaged in premium materials with a frosted viewing window. Not only did it generate excitement for Volkswagen and the Car-Net app among potential customers, but it also contributed to a 13% increase in registrations on the Volkswagen Car-Net website. Most importantly, it made winter mornings a little easier for everyone who made the switch to Volkswagen.