Zalando x Crocs –
The Classic Crush.

Zalando partnered up with Crocs to launch an exclusive collection with Early Accsess for members of Zalando Plus, Zalando’s loyalty Program. The aim of the campaign was to create a hype and demand arround the „The Classic Crush“ unisex collection before the launch.
My task was to come up with ideas and visual concepts to create brand awareness, especially with younger customers.

The build up.

A group of influencers was picked out to showcase the product by curating their own special Jibbitz Pack (Little gems for customising Crocs) that represented their self-expression and identity. This influencer led content was used in all campaign assets – including images and videos. 

Curate the hottest Crocs on the Block! Exclusive colours, chunky platform silhouettes and a 10 pack of Jibbitz. Get inspired by Lonni and Trixi and change your shoe tags to match your mood and activities. Casual and comfy, playful and fun.

The Result.

With this campaign, Crocs succeeded in creating high awareness and sell through for their exclusice Zalando Plus collection. A high amount of impressions during a short time ensured great brand awareness and resulted in many users clicking to explore the product assortment. The Early Accsess phase was very successful in terms of sell-out. 3 SKU’s were sold out during the first 3 days and the overall sell-out rate was at a high level. The campaigns success was also proven by the great uplift in Brand Followers and with great ROI%. Showcasing that the content and the chosen talents resonated well with the target audience.

Key Figurs:

> 17M 

Impressions

> 153.000

Clicks

80%

SKU Sell-out via Early Accsess

For the creative concepts behind the content, I have to give a major shout out to the ZMS Team because they presented us with so many great out-of-the-box ideas. It was hard to choose but the one we landed on for the on-site video campaign utilised two of our influencers, Lonni and Trixi and focused on creating a visual story aroundn their Jibbitz packs to showcase their self-expression and identity. The end result was wonderfull as it captured the interactive piece of personalization while also highlighting and elevating the Crush clog.

– Priscilla Tran, Key Account Executive, Crocs.