Stepping it up –
Introducing a Bold New Brand Identity.

2nd Floor Studio, a renowned daylight photo studio for rent in Hamburg, sought a fresh and modern branding update to reflect its evolving identity. Known for its stunning natural light and versatile spaces, the studio needed a visual overhaul that captured its creative essence while appealing to photographers, filmmakers, and other visual artists. 

From Dawn to Dusk.

The studio is filled with natural light, inspiring us to reflect this in our color palette. We chose lighter tones for sunrise and darker tones for sunset, capturing the beautiful light that fills the 2nd Floor Studio throughout the day. This is our primary palette, complemented by black and white as secondary colors.

We chose the Lato typeface for the logo because of its sleek design, harmony, and elegance, which align perfectly with the studio’s identity. For the logo, we combined the light and bold weights to create a striking contrast in the type treatment. This approach is also applied to headlines, while longer text uses the Lato Light lowercase font for a clean and sophisticated look.