Volkswagen e-Mobility

Your life doesn’t change, just because you car changes.

In Germany, electric cars faced a wall of skepticism: too expensive, too complicated, and with limited range. Changing minds seemed like a daunting task. Our challenge was to prove the critics wrong and dismantle these misconceptions. The answer? “Be More Norway.

Stories from an Electrified Country

Thomas,
IT Manager & „Typical norwegian guy“

„As long as your country
has electricity, e-mobility
is no problem … “

Why Norway?

We chose Norway not just because it might seem like an unexpected choice for e-mobility, but also because it leads Europe in e-car adoption. The goal of the "Be More Norway" campaign was to show that your life doesn’t change when your car does. If e-mobility works in Norway, it can work for everyday use anywhere. The campaign succeeded in demystifying key concerns about e-mobility, sparking curiosity, and generating an impressive response. This demonstrated that the content and the selected talents resonated strongly with our target audience.