Will driving a car in the future be boring?
According to Volkswagen it’s not.

Client: Volkswagen  |  Agency: Grabarz & Partner
Role: Senior Art Director  |  Production: Tempo Media
Director: Reynald Gresset  |  Photography: David Daub

Smarter technologies = 
an easier and safer drive.

IQ.DRIVE stands for all the intelligent safety and driver assistance systems currently available at Volkswagen. These are systems that support the driver such as Travel assist, Adaptive Cruise Control, Lane Assist but also enthanced safety systems such as Active Blind Spot Monitoring, Rear Traffic Alert and Front Assist. So getting from A to B didn't just get a lot easier it also got a lot safer.

Our job was to create awareness for the new brand and promote all the innovations, enhanced safety and driver assistance technology under the IQ.DRIVE brand.


These are some of the images we made for Volkswagens social media channels. This was the first time that I operated in VW’s new imagery style „Vibrant Power“. I think the workover of the old style has definitely helped the visual impression of the brand.