Eye-catching from every angle.
The introduction of the first fastback
from Volkswagen, the Arteon.

Client: Volkswagen  |  Agency: Grabarz & Partner
Role: Senior Art Director  |  Production: Bigfish
Director: Daniel Lewoski  |  Photography: Tobias Habermann

Avantgarde.

The introduction of the Volkswagen Arteon marked a new direction in the car design at Volkswagen. For the launch we did a product film and a photo shoot to show off the new design and all the features the car has.

Before the car was introduced at the Genfer Auto-Salon we started a teaser phase showing close-up and detail shots of the car on social media to mark the countdown of the launch.

The new Arteon with stop
and stare function.

The idea of the launch film was to have people finding the looks of the new design so good that they stopped what they were doing to have an extra look at the car. To make the car stand out even more for the viewer we used the mechanic of the internet phenomenon „Split depth gif“, this made the car and its design stand out even more.